We feel extremely proud to announce this new sponsorship that we hope will become a rewarding relationship with one of the most important cycling teams in the world.
Last December 14th the men’s team and the new women’s team were introduced at the Auditorium in the Telefonica District campus in Madrid. Victory Endurance displayed the wide array of products that cyclists will use this coming season.
The similarity of Weider’s light blue and Telefonica’s team new equipment made a splash in social media.
The men’s team will be made up of 25 cyclists lead by its main stars, namely: Nairo Quintana, Alejandro Valverde and Mikel Landa, next season’s most talked-about sign up. The new women’s team will comprise 10 members who will also aim at achieving great victories.
Movistar Team continues to be a referent in digital platforms and has established itself as the second most-followed cyclist team in the world with almost one and a half million followers in different social media.
The men’s team will start the season with the Tour Down Under (Australia) in mid-January 2018, whereas the women’s team will debut in the Setmana Valenciana (Spain) in late February 2018. Together, both rosters will add 300 days of competition that will land them in more than twenty countries.
Responsable de Comunicación Online y Community Manager en Weider Nutrition S.L.