The story of the Weider brothers, who revolutionized the world of fitness and bodybuilding.
Good news: Bigger, the long-awaited story of visionary brothers Joe and Ben Weider, will be released in 2018. Besides discovering Arnold Schwarzenegger and bringing him to the United States, Joe and Ben Weider became the fathers of fitness and bodybuilding, sports that today have become a way of life. This new biopic tells their life-story and how this family of Polish immigrants struggled against anti-Semitism and surmounted extreme poverty after the Great Depression to challenge all expectations and build an empire which has inspired three generations of fitness and bodybuilding lovers. With their legacy Weider has become a synonym of health and fitness all over the world.
As producer Steve Lee Jones Bigger says, Bigger is a powerful example of all that can be accomplished by working hard. In his own words “These brothers, literally changed the world”.
This feature made in Hollywood will be directed by George Gallo and will get to theaters in the fall of 2018. The film will start in the 40’s when the two Polish immigrant brothers publish Your Physique magazine and moves on to the 60’s when Joe and Ben bring Arnold to Los Angeles.
Anyone interested in the fitness and bodybuilding movements will gain insights in this must-see film that will bring the journey of these two pioneers and visionaries to wider audiences. The cast includes Aneurin Barnard who takes on the role of Ben Weider, brother to the iconic Joe Weider, played by Tyler Hoechlin, who was the brains of the fitness empire. Julianne Hough will play beautiful Betty Weider and the young Austrian bodybuilder Calum Von Moger will take on the role of a young Arnold Schwarzenegger.
The Weider empire is as alive today as 80 years ago, and it remains the pioneer brand in sports nutrition, which started as a family Company to become one of the most important multinational corporations in sports supplements.
All members of the greater Weider family are looking forward to the release of this feature and to be moved by this larger-than-life true story full with humanity. We hope you enjoy watching the origins of Weider and all the hard-work and joy that was put into its making.
Responsable de Comunicación Online y Community Manager en Weider Nutrition S.L.